Target vs. Mattel: Money Savers or Money Spenders
March 23, 2008 at 1:19 pm | In Comparison |As you know from one of Sylvie’s posts, Target also makes a version of American Girl Dolls and furniture. Except, their prices range from $20 to $40. American Girl’s prices range from $60 to $325. Big diffrence, right? In another one of Sylvie’s posts, her mom brought her broken items to the American Girl Store and the person at the counter said they weren’t well made. Why do you think they sell these items for that much money, then? Are they a little too greedy?

This Target version of an ice skater, rather like Mia, is $39.99. But, maybe, it’s a lot cheaper than American Girl because the dolls aren’t as well made. What do you think?

This is Mia, an ice skater just like the doll above. She is sold for $90, as most of you know. Which one looks like it’s better made, and which one looks like it’s more fun to play with?
A little while ago, I got a salon chair from Target for my birthday. It was a lot cheaper than American Girl’s salon chair, and works just the same.

This is the salon chair from Target. It comes with hair supplies, like a blow dryer, spray bottle, curlers, scissors, a brush, and the chair for only $19.99. I think it’s a great deal.

This is the salon chair from American Girl. It costs $49 for just the chair. If you want hair styling tips and tricks, you have to pay an extra $7.95. I know Target has the better deal, but which one do you think is better to do your doll’s hair in?
As you can see, the doll from Target looks a little cheap on the outside, but it’s pretty much the same as American Girl. Target has a much better deal, and you can do the same things with each item.
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Though I agree that American Girl is very expensive and other lines of dolls can be a perfectly good and an affordable choice there IS a very noticeable difference in quality, at least when it comes to the actual dolls.
I do not have a lot of experience with accessories from the lines, but when it comes to the dolls there are many aspects of the Target line which are inferior in quality. Some of these include: hair quality, limb attachment, skin coloring, and body fabric. These dolls also offer more limited hair and eye color choices. There are certainly reasons to choose the inexpensive doll, but there are also reasons to choose a higher quality product. Consumers should be aware of this difference in making a choice about which doll to buy.
There are also other brands of dolls which are priced in the middle of these two brands and there are options to buy quality second hand dolls if desired.
Comment by Randi — June 4, 2008 #